Call it what you want, but prospecting is specifically thinking about sharing your business with someone else. The dictionary’s definition: pros·pect (prspkt)
n. – a. A potential customer, client, or purchaser.
You will have a greater success rate in building your direct marketing or network marketing business if you focus simply, on keeping it simple.
In everything in life, we become very familiar with things we are passionate about. We become very excited and can’t wait to tell the world so they too can become just as excited and join the excitement bubble we have for that particular product, service, or opportunity.
When working to build your business and the daily action of putting your opportunity, product, or service specifically in front of someone you feel should check it out too, it can become a dangerous line between sharing too much information.
It’s easy to confuse people as well as to talk them right out of even checking it out. Less IS More! Be excited! Make them make their own decision on taking that next step further to see if this is something they are interested in. Below are three top tips to follow when sharing your opportunity with a prospect.
1) BE EXCITED AND CONFIDENT! Speak with energy and confidence. Your facial expressions, body language, and vocal tone will be the first impression on this conversation. With whatever you are about to say, focus on these areas first.
2) BE EFFECTIVE IN KEEPING IT SIMPLE! No need to go into a long list of how to win this, make money here, this random person they don’t know is so successful, you get training here, you can do these home parties there, you can start challenges here, and you can win this award here…etc..you just confused the heck right out of them and made the decision for them. People are busy! If you are clear, concise, and simply just drop a seed so they can go develop that curiosity in your opportunity.
3) POINT THEM TO THE PRESENTATION/PRODUCT/SERVICES! Be clear in direction. Fumbling over your words speaks lack of confidence. Have a clear direction of what you want them to look further into. If it’s a video presentation of your business, know which one you like the best, and be consistent on sharing that. When it is a product, best practices is to have a sample on you to hand over.
In all of your prospecting experiences, be sure to set a clear time for them to check out what you want them to check out and a clear time as to when you will be following back up with them.
Following up is the biggest mistake direct marketers make. Consider it peace of mind! You know where this person stands and you are never left wondering if they checked it out, are they interested, as well as you get to leave the stalker label to the next guy.
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