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Posts tagged ‘selling’

Sales without Selling

If you’re involved in a company or position that involves sales – you’ve got to know how to sell without selling. There are very few people who aren’t very annoyed by the over zealous salesman who wants to know ‘How can I get you in this car today?’!

So how do you make that happen?

Focus – First, stop thinking about you and focus on what they need.
Get to know them. Ask them what they’re looking for and what their goals are. Only when you understand what they need, can you make the proper recommendations.

Empathize – If you’ve really listened to them, then you’ve heard any frustrations they may have and you can show empathy. Share a similar situation, and how something helped you, but don’t take the spotlight off them.

Be honest
– Share what works for you, and how the products may help them as well. But don’t over endorse your product or set the expectation way over the limit. Explain what it will help with, compare it to other products, even point out the pros AND cons, just be honest.

When people know that you truly have their best interest at heart, and they can trust you, they won’t just buy something this time, they will be a client for life.

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